Introduction and Objective: The aim of Haaz's research was to model the factors affecting the development of digital sports businesses in the country. Sports are traditionally considered individually or in groups. Since the old days, it was thought that individual sports are less exciting; However, recent research has challenged this view. Therefore, the purpose of this research is to identify effective economic examples in the development of individual sports in Iraq.
Materials and Methods: From the point of view of the goal, this research is in the category of applied research, from the point of view of its nature, it is in the category of exploratory-descriptive research, also because of the use of qualitative and quantitative methods, it is in the category of mixed research. The statistical population of this research included all experts in the field of sports economics and marketing in Iraq, professors of sports management, prominent coaches of selected individual disciplines in Iraq and prominent athletes of individual disciplines in Iraq. In the interview part, the purposeful sampling method was used and 11 interviews were conducted until the data reached theoretical saturation, and the Q questionnaire was completed and collected by 25 people. In the third and quantitative part of the research, the sampling method was available and 200 questionnaires were distributed, and after removing incomplete questionnaires, analysis was done on 180 questionnaires. In this research, in the qualitative part, the theme analysis technique was used based on the repetition of factors. In Q section, exploratory factor analysis and varimax rotation were used, and in quantitative section of research, structural equation modeling was used. Analyzes were performed on SPSS and SmartPLS software.
Results: Using interviews and examining the theoretical foundations of the research, a total of 56 propositions were identified as economic examples affecting the development of individual sports in Iraq, and finally 29 propositions were confirmed. According to the exploratory factor analysis test and Varimax rotation, the experts identified seven factors in total, which include professionalists, consequentialists, privateists, financialists, protectionists, managerialists and mediaists in order of priority. Finally, the findings of structural equation modeling showed that the research model has a good fit, and the validity and reliability indicators of the research were confirmed, and all paths were positive and significant.
Conclusion: In general, it should be stated that economic examples affecting the development of individual sports are affected by all known mental patterns, and if any of these patterns are changed or removed, it will affect the development of individual sports. |
